Ever wonder why your wedding flowers are so darn expensive?

Florists must be rich, as they charge such outrages prices, especially for a wedding!

Want to know why we charge what we do?

Lets start at the beginning, our training (assuming your florist is a certified floral designer), floral design school is not cheap (but so worth it) and that’s just the “basic techniques” course. Then there is all the extra training, books, videos, conferences & more courses…..

Now that we’re certified, we need a company name, logo, website, marketing materials,insurance, floral tools, flower cooler, vases, ribbon, floral foam, pins, glue, a workshop/office or a storefront, and so much more………

Now we need clients!

How do we find clients, or should I say, how do they find us? Bridal shows, print ads,certification courses, networking events, social media, SEO,blogging, vendor/venue referrals, continuing education, etc, etc…….

Ok, ok……we  now have our business up & running (Est. 2011), we receive an inquiry from a potential client

We set-up a complimentary consultation (many cases we will come to the client ~ a location close to their home/business or  the venue to meet with them). After our consultation with a potential client, we research pricing/flowers so we can provide the client with an accurate quote (sometimes this takes several emails back & fourth with many adjustments,etc.) Knowing this potential client has meetings set-up with other florists, we still continue to research & source out decor items for potential clients ~keep in mind we have not made 1 penny at this time

Wahooo! We just received an email from the potential client saying they would like to book us for their wedding!! We immediately draw up a contract for the client to read/confirm,sign & then send back to us along with a deposit (to be officially booked)

We DO NOT take a large deposits from our clients when they book, but our deposit ($250 initial payment) is non-refundable

We create a “client file” for all our booked clients. We encourage all our clients to send us pictures of bouquets, centerpieces, etc. that they like & we keep them on file & refer to them when we create their floral designs

We will contact our clients 4-6 weeks prior to their wedding to confirm ALL details before we order their flowers from our suppliers. And yes, flowers are expensive  (even wholesale) and they are perishable, therefore extra blooms need to be purchased incase of damage, spoilage or those naughty blooms that do not want to open in time for your big day, not to mention all the other items that most people do not even consider such as vases, floral tape, foam, deliver boxes & tissue, pins, wire, flower food, sealing sprays, cold glue, bouquet holders, corsage bracelets, tools, ribbon, broaches, etc, etc, etc.

THIS IS WHERE THE FUN BEGINS!

5-7 days before the wedding, we will pick up all flowers, vases, etc. from our suppliers (in Mississauga). All flowers are packaged to protect them during transportation & trust me when I tell you, it’s a lot of packaging!

All flowers need to be processed once we get them back to our workshop. This includes removing all packaging, lower foliage, thorns, etc. All flowers MUST be re-cut (so they can rehydrate) & “quick dipped” in a hydrating solution, before being placed in a bucket of fresh, clean water (with flower food) Some flowers need to be left out of the cooler for a few hours, while others can be placed in the cooler right away & tropical flowers such as orchids cannot be placed in the cooler as they need to be kept in a warmer climate.

This process can take anywhere from 2-6 hours (depending on the size, & # of weddings)

Floral designers do not have beautiful manicures. We usually have short & broken nails, not to mention cut fingers from those pesky thorns. Our hands can be stained from certain flowers & itchy, watery eyes from pollen is very common too

Then we need to get things prepped for designing. All vases for the centerpieces will need to be cleaned. Depending on the design, they may require floral foam (that needs to be cut to size, soaked & taped in place) or a grid (a cris-cross pattern on the vase to keep flowers in place) & then they need to be “greened” w/ foliage  x’s  the # of centerpieces (10 -25+) & placed back into cooler until ready for designing

Then all boutonnieres & corsages need to be made ( we once had a wedding that required over 80 boutonnieres for family)

Followed by centerpieces, ceremony florals & bouquets (the average wedding will take up to 40-60 hours of researching, ordering, processing, prep & design, delivery & set-up/tear down time) When you break it down into what we actually make an hour, sometimes we barely make minimum wage

On the day of the wedding, we will ribbon wrap all bouquets & package all flowers for delivery. We deliver all personal flowers to our clients as per their requested location & preferred time. We will then proceed to the ceremony/reception location & set-up all flowers as per our clients request

We make sure all flowers are fresh & we always have “back up” blooms just in case we discover a wilted hydrangea or bruised rose

We give all our clients that personal touch by making sure all of their flowers & decor are perfect before we leave the venue. Better yet, if we are providing you with Wedding Day Management as well, we will make sure your Special Day runs as smoothly as possible, allowing you, our client, to enjoy every (stress free) minute of your wedding day that you worked so hard planning!

Don’t take our word for it, see our “Reviews” on WeddingWire from some of our past clients

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