Ever wonder why your wedding flowers are so darn expensive?

Florists must be rich, as they charge such outrages prices, especially for a wedding!

Want to know why we charge what we do?

Lets start at the beginning, our training (assuming your florist is a certified floral designer), floral design school is not cheap (but so worth it) and that’s just the “basic techniques” course. Then there is all the extra training, books, videos, conferences & more courses…..

Now that we’re certified, we need a company name, logo, website, marketing materials,insurance, floral tools, flower cooler, vases, ribbon, floral foam, pins, glue, a workshop/office or a storefront, and so much more………

Now we need clients!

How do we find clients, or should I say, how do they find us? Bridal shows, print ads,certification courses, networking events, social media, SEO,blogging, vendor/venue referrals, continuing education, etc, etc…….

Ok, ok……we  now have our business up & running (Est. 2011), we receive an inquiry from a potential client

We set-up a complimentary consultation (many cases we will come to the client ~ a location close to their home/business or  the venue to meet with them). After our consultation with a potential client, we research pricing/flowers so we can provide the client with an accurate quote (sometimes this takes several emails back & fourth with many adjustments,etc.) Knowing this potential client has meetings set-up with other florists, we still continue to research & source out decor items for potential clients ~keep in mind we have not made 1 penny at this time

Wahooo! We just received an email from the potential client saying they would like to book us for their wedding!! We immediately draw up a contract for the client to read/confirm,sign & then send back to us along with a deposit (to be officially booked)

We DO NOT take a large deposits from our clients when they book, but our deposit ($250 initial payment) is non-refundable

We create a “client file” for all our booked clients. We encourage all our clients to send us pictures of bouquets, centerpieces, etc. that they like & we keep them on file & refer to them when we create their floral designs

We will contact our clients 4-6 weeks prior to their wedding to confirm ALL details before we order their flowers from our suppliers. And yes, flowers are expensive  (even wholesale) and they are perishable, therefore extra blooms need to be purchased incase of damage, spoilage or those naughty blooms that do not want to open in time for your big day, not to mention all the other items that most people do not even consider such as vases, floral tape, foam, deliver boxes & tissue, pins, wire, flower food, sealing sprays, cold glue, bouquet holders, corsage bracelets, tools, ribbon, broaches, etc, etc, etc.

THIS IS WHERE THE FUN BEGINS!

5-7 days before the wedding, we will pick up all flowers, vases, etc. from our suppliers (in Mississauga). All flowers are packaged to protect them during transportation & trust me when I tell you, it’s a lot of packaging!

All flowers need to be processed once we get them back to our workshop. This includes removing all packaging, lower foliage, thorns, etc. All flowers MUST be re-cut (so they can rehydrate) & “quick dipped” in a hydrating solution, before being placed in a bucket of fresh, clean water (with flower food) Some flowers need to be left out of the cooler for a few hours, while others can be placed in the cooler right away & tropical flowers such as orchids cannot be placed in the cooler as they need to be kept in a warmer climate.

This process can take anywhere from 2-6 hours (depending on the size, & # of weddings)

Floral designers do not have beautiful manicures. We usually have short & broken nails, not to mention cut fingers from those pesky thorns. Our hands can be stained from certain flowers & itchy, watery eyes from pollen is very common too

Then we need to get things prepped for designing. All vases for the centerpieces will need to be cleaned. Depending on the design, they may require floral foam (that needs to be cut to size, soaked & taped in place) or a grid (a cris-cross pattern on the vase to keep flowers in place) & then they need to be “greened” w/ foliage  x’s  the # of centerpieces (10 -25+) & placed back into cooler until ready for designing

Then all boutonnieres & corsages need to be made ( we once had a wedding that required over 80 boutonnieres for family)

Followed by centerpieces, ceremony florals & bouquets (the average wedding will take up to 40-60 hours of researching, ordering, processing, prep & design, delivery & set-up/tear down time) When you break it down into what we actually make an hour, sometimes we barely make minimum wage

On the day of the wedding, we will ribbon wrap all bouquets & package all flowers for delivery. We deliver all personal flowers to our clients as per their requested location & preferred time. We will then proceed to the ceremony/reception location & set-up all flowers as per our clients request

We make sure all flowers are fresh & we always have “back up” blooms just in case we discover a wilted hydrangea or bruised rose

We give all our clients that personal touch by making sure all of their flowers & decor are perfect before we leave the venue. Better yet, if we are providing you with Wedding Day Management as well, we will make sure your Special Day runs as smoothly as possible, allowing you, our client, to enjoy every (stress free) minute of your wedding day that you worked so hard planning!

Don’t take our word for it, see our “Reviews” on WeddingWire from some of our past clients

 

We had the pleasure of working with this gorgeous and super nice couple on their Special Day! It was August 6, 2011 and it was one of the hottest days of the summer. So hot, my hair was sweating & my clothes were stuck to me like glue. Despite the soaring temps, the bride & groom were calm & cool as cucumbers!

The ceremony was held at a lovely little park in Oshawa- Children’s Arena. Not only a pretty spot for an outdoor ceremony, but a favorite photo shoot location for many Durham couples

The groom waiting to see his bride for the first time. You can see her behind him, as she makes her way down the winding aisle. It was quite the long walk….& wait for Bobby…lol!

Finally! Now…..the ”I Do’s”

What a stunning backdrop, filled with beautiful flowers & water falls

We lined the aisle with tall vases filled with river rock & white dendrobium orchids. It was a surprize for the B&G, as they did not expect to see that. I had some left over flowers & will always find a use for them. They also made their way back to the reception-Ajax Convention Centre, where they dressed up the bar & cocktail lounge

We made the couple a birchwood archway for the ceremony. The park had several restrictions on what kind of ceremony decor we could have. NOTHING could penetrate the ground! So we used urns for the base of the archway. I filled them with flowers such as: callas, orchids, wax flower, ruscus, ming fern, curly willow & peacock feathers

A great way to incorporate children & step children in the wedding….a Sand Ceremony! Such a sweet idea & a great keep sake for the family

I love this group shot!

Taking a moment out of my very busy schedule to pose with the happy couple! It was my pleasure!!

We really enjoyed working with this couple & their families! We wish them all the best & a lifetime of happiness & love!

Wedding Planning &Wedding Flowers by: First Comes Love Weddings & Floral Designs

Photography by: Your Captured Moments Photography

 

 

 

 

 

 

 

 

 

 

 

 

 

It was a gorgeous evening in Downtown Toronto. The sun was shining, the birds were singing, the skies were blue, & 42 WPICC Wedding Coordinators & vendors came together & boarded the “Showboat” for a fun night of networking & cruising Toronto!

I am the WPIC Regional Representative for Durham Region! As the Regional Representative, it is my responsibility to organize networking events & learning seminars for WPICC alumni

Certified Wedding/ Event Planners are constantly educating themselves & networking with other wedding vendors & venues. We tour  many venues & taste their food, so we can confidently refer them to our clients. It’s a tough job, I know…..but someone has to do it

We learn all there is to know about the venue. What packages they offer,  pricing, food, etc. We can match the right venue to our clients. Saving them a lot of time & running around from venue to venue & meeting to meeting, trying to find that perfect venue they have been dreaming of

Jana, a Mariposa Representative, discussing with us, their fleet & what they can offer our wedding & corporate clients

Jana explains that Mariposa doesn’t offer wedding packages, as all weddings are custom to what the client wants. Giving couples the freedom to design their own ceremony and/or reception the way they want, & within their own budget.

Mariposa’s fleet consists of many boats & ships. They can accomedate groups from 2- 500+. Whether you’re having a small intimate wedding or a BIG fat Greek wedding, Mariposa has a boat for that.

 

 

The Super-Friendly staff at Mariposa Cruises!

The delicious food that Mariposa Cruises offers

We had a 2 hour cruise around Lake Ontario. Seeing a side of Toronto that you just don’t get to see everyday

During the cruise we had the opportunity to chat with other amazing wedding professionals, that I selected to showcase their work!

gorgeous ring pillow

 

and stunning garters from Hair Candy Couture

 Hair Candy Couture

Maple bacon cupcakes

fun & oh so yummy treats from Sprinkld with Love

Sprinkld with Love

Florals provided by First Comes Love Floral Designs

Had fun creating the WPIC logo in flowers!

 First Comes Love Floral Designs 

Rand Ridley & Micki Bean, representatives from Paragon DPI, discussing with us, what they can offer us & our clients. Everything from logos, monagrams, business cards, signage,wedding invitations, etc, etc.

Paragon Rep. Rand Ridley presenting to WPICC alumni

You can’t have a boat cruise, without great music!

Matthew Beachamp from Mobile Productions rockin the boat!

Mobile Productions 

I offered all WPICC alumni professional head shots for them to use on their websites, Facebook page, etc. The talented Will Prentice from Captura Photography & Imaging offered his services

Also had the amazing Lini Campbell, capture the night’s events for us…..All photos provided by Lini Campbell Photography

Lini Campbell Photography

 Lini Campbell Photograpy

What a great evening! Great weather, great food, & great friends! Can’t wait for my next WPIC Networking Event…….Coming soon!

 

 

 

 

One of the biggest questions I get as a floral designer, aside from “how much” is “what are my flower choices for my wedding date”

I have Fall brides wanting peonies and Spring brides looking to have Amaryllis. I have to be the bearer of bad news and tell them their beloved blooms are not available at that time of year. So what is available for your wedding? Let me break it down for youSpring: Peony, daffodils, lily of the valley, ranunculus, sweet pea, tulip, hyacinthus, muscari, anemone, forsythia, cherry blossoms

Fall:Dahlia, hydrangea, protea, star of bethlehem,tuberose, sun flower, delphinium, sedum, amaryllis, snowberry

Winter & All Year Round: carnations, rose, gerbera, anthurium, eustoma, dendrobium orchid, stephanotis, lily, cymbidium orchid, freesia, calla lily, chrysanthemum, gypsophila, daisy, hypericum

Summer: the posibilities are endless….No matter the season, you will have a great selection of blooms to choose from….

Happy Planning!

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